First off digital rights management in our food and beverage industry is IMHO wasteful, and with out a doubt not vital to life, in fact it consumes more resources for 11 grams of coffee that is conceivable by anyone or company that would consider themselves “green”.
Hemp Plastics and Fibers for the pod / cups and fiber filter mesh would we an excellent, green and sustainable choice. And really does the 1st world really need RFID on their coffee packing? Can you imagine the resources it takes to make them? Yes the mental and polymer use per until is Small but check this out
“Keurig Green Mountain is secretive about how many K-Cups the company actually puts into the world every year. The best estimates say the Keurig pods buried in 2014 would actually circle the Earth not 10.5 times, but more than 12. The company would only tell me that last year they sold 9.8 billion Keurig-brewed portion packs—which include the new multiple-cup pods.”
There are green solutions out there. I like these guys:
“The idea for this cup started at Abilene Christian University, specifically at a University Business Competition in 2012. The competition is called “Spring Board Challenge” http://www.acu.edu/academics/coba/griggscenter/springboard/ideas/index.html. There, we proposed to create a 100 percent biodegradable coffee pod for single-serve coffee machines.
Our plan was to find one of the greenest cities in America; we looked to Portland, Oregon. Portland was the perfect place to launch our coffee invention.
We also wanted to engineer our cups to be built on demand for our customers in order to give them the freshest cup of coffee possible. Our goal is to deliver truly awesome coffee on demand. We call this “just-in-time” (kanban) coffee, which is based on lean manufacturing processes. As a result, our coffee is as fresh as possible. We are also able to control our growth.
After the business competition, we had our business model and plan established, but we needed to actually build the cup and ready ourselves for production.
Kickstarter funding will allow us in part to redesign our lid. The shape is nearly complete. We will offer a second version of the cup, which will be nearly the same but with flatter lids.
We have created some initial design work and below is an illustration. This is not the final product, however.
After one year, we have designed a coffee pod which biodegrades in 90 days once placed in a compost. No plastic is used: great news for folks who want an earth-friendly solution. When we combine our earth-friendly solution with artisan coffee roasters from Portland, we end up with a truly unique, green product.”
Now onto the man the created the monster….
Spinets from TheAtlantic.com
…Sylvan was certain there was a market for a better, more customizable, more liberating caffeine experience than the tepid office percolator, run by vendors with a corner on the market for delivering terrible coffee en masse. Once he had a design that worked, he looked up the word excellence in Dutch—because “everyone likes the Dutch”—and he and his college roommate Peter Dragone named their new company Keurig.
Sylvan knew the pods would sell. As he explains the appeal now, “It’s like a cigarette for coffee, a single-serve delivery mechanism for an addictive substance.” But he had no idea at the time how ubiquitous the product would become. And like printer cartridges or razor blades, the Keurig business model was predicated on another type of dependence…
Watch this. Oh my.” Sylvan sent me a link to a YouTube video entitled “Kill the K-Cup.” It was an apocalyptic two-and-a-half minutes of K-Cups raining down on humanity like hellfire. Flying monsters and aircrafts made entirely of K-Cups shoot K-Cups down onto people cowering in the streets, which are filled with empty K-Cups. The video was highly produced, with Hollywood-level, Cloverfield-esque special effects and disdain for subtlety: K-Cups are quite literally destroying the planet. The implicit scale of the tragedy is enormous, even if we only see two people actually crushed by K-Cups.
The doomsday sequences are interspersed with statistics that drive the point home: In 2014, enough K-Cups were sold that if placed end-to-end, they would circle the globe 10.5 times. Almost all of them ended up in landfills. They are not recyclable. Using them is extremely wasteful and irresponsible; they are a stupid way to make coffee that simply cannot be sustained. Stop using them, stop using them, stop using them; “Kill the K-Cup, before it kills our planet.”
Like many users of the Internet, I had actually already seen “Kill the K-Cup.” The mysteriously anonymous YouTube video was published this January, and spread widely. It spawned a hashtag #KillTheKCup (at the suggestion of the final frames of the video), which is still alive on multiple social-media platforms. Imitators have posted videos of themselves throwing their Keurig machines out of windows or bashing them with baseball bats, Office Space style. The “Kill the K-Cup” video was the most popular post on the environmental website Grist for multiple days. I asked the author of the post at the time if she knew the origin of the video; she didn’t. It was relatable enough that it got picked up on news sites even before journalists knew where it came from. It seemed like a strangely high-investment approach to video production, especially for something that no one bothered to take credit for.
Except then, of course, someone eventually did.
These guys should talk to us or visa versa:
The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector.
In the future we hope to make ethical plastics for not just the automotive sector but be a green portion of your coffee drinking fueled bliss 🙂